Communications Design, BFA (Emphasis in Advertising Art Direction)
Students who select the Advertising Art Direction Emphasis will focus on creative projects, strategies, and research across a variety of media platforms particularly relevant to branding and contemporary advertising campaigns. Students explore the technical, formal, conceptual, and historical concerns surrounding the creation of meaningful brands and innovative ad campaigns through two-, three-, and four-dimensional applications, including print, motion, objects, products, wayfinding systems, exhibitions, and installations.
| 1 | This emphasis is no longer available to new students. |
| Semester 1 | Credits | |
|---|---|---|
| FDC-140 | Visualization/Representation | 3 |
| FDC-150 | Space, Form, Process | 3 |
| FDC-160 | Light Color Design Lab | 3 |
| HAD-111 | Themes in Art and Culture I | 3 |
| HMS-101A | Literary and Critical Studies I | 3 |
| Credits | 15 | |
| Semester 2 | ||
| FDC-141 | Visualization/Representation/Concept | 3 |
| FDC-161 | Light Color Design Studio | 3 |
| FDC-180 | Time and Movement | 3 |
| HAD-112 | Themes in Art and Culture II | 3 |
| Social Science “Global” Core Elective | 3 | |
| Credits | 15 | |
| Semester 3 | ||
| COMD-240 | Research, Analysis and Process | 3 |
| COMD-241 | Image as Communication | 3 |
| COMD-242 | Process and Production | 3 |
| HAD-365 | History of Communications Design | 3 |
| Social Science “Thinking” Core Elective | 3 | |
| Math/Science Core Elective | 3 | |
| Credits | 18 | |
| Semester 4 | ||
| COMD-250 | Typography and Information Design | 3 |
| COMD-251 | Dynamic Imagery | 3 |
| COMD-252 | Digital Prototyping | 3 |
| HMS-201A | Literary and Critical Studies II | 3 |
| History of Art and Design Elective | 3 | |
| All Institute Elective | 3 | |
| Credits | 18 | |
| Semester 5 | ||
| COMD-370 | Branding and Messaging | 3 |
| COMD-371 | Integrated VisCom I | 3 |
| CDBAD-375 or CDBAD-379 |
Branding and Art Direction Intensive or 3-Dimensional Design and Branding Intensive |
3 |
| Liberal Arts Post-Core Elective | 3 | |
| All Institute Elective | 3 | |
| Credits | 15 | |
| Semester 6 | ||
| COMD-380 | Product,Environment,Material | 3 |
| CDBAD-401 | 3 | |
| CDGD-401 or CDILL-401 |
or |
3 |
| Pratt Integrative Course | 3 | |
| Liberal Arts Post-Core Elective | 3 | |
| Credits | 15 | |
| Semester 7 | ||
| COMD-381 | Integrated Viscom 2:NEW Forms | 3 |
| CDBAD-402 | Branding and Art Direction Intensive 3 | 3 |
| Departmental Elective | 3 | |
| Liberal Arts Post-Core Electives (300-400 level) | 6 | |
| Credits | 15 | |
| Semester 8 | ||
| CDBAD-403 | Branding and Art Direction Senior Project | 3 |
| COMD-405 | Professional Practice | 3 |
| Departmental Elective | 3 | |
| Liberal Arts Post-Core Elective (300-400 level) | 3 | |
| All Institute Elective | 3 | |
| Credits | 15 | |
| Total Credits | 126 | |