Academic Catalog 2020-2021

Arts and Cultural Management (ACM)

ACM-621  Strategic Marketing for Arts & Culture  - (2 Credits)  

Historical overview of how the arts and cultural programs have been marketed in the U.S. Examines current trends and developments through case studies. Topics will include theories of marketing and the development of new strategies to reach new audiences. This course will examine how the changing demographics of our cities present challenges to traditional marketing methods. Lastly, students will learn how arts and cultural programs are marketed in other nations.

ACM-622  Fundraising for Arts & Culture  - (2 Credits)  

This course is a survey of the field of development as it applies primarily to nonprofit arts organizations, both large and small. It examines functions within organizations and provides advice, strategy, perspective and basic skill building. The course also offers current insights and potentially helpful contacts in the field.

ACM-623  Financial Planning & Budget Management the 21st Century  - (2 Credits)  

This course provides a structured, integrated plan for managing organizational financial resources. Students examine the pros and cons of corporate sponsorship and its future in nonprofit cultural industries.

ACM-624  Arts & Cultural Education  - (2 Credits)  

In this course, students gain an understanding of the historical and contemporary educational objectives of cultural institutions. Through readings, observations, writing and discussion, students consider issues such as education as a marketing tool; modes of presentation and display as communicators of educational goals; audience diversification; outreach and community involvement; and the critical relationship of individual artists to the museums that represent them. This course develops educational materials and approaches for exhibitions and events at selected institutions.

ACM-625  Leadership and Team Building  - (2 Credits)  

This course prepares students for the challenge of participatory management by building skills and providing opportunities to practice both leadership and team building. It explores motivation, decision making, diversity of skills and cultural backgrounds in the training and development of a committed work team.

ACM-626  Managing Innovation and Change  - (2 Credits)  

The shifting demographics of our cities, evolving tastes and reduced resources make it necessary for arts/cultural organizations to rethink their programming as well as their institutions' structure. The need for innovation and change can also be linked both to technological developments and to an emerging understanding of the limits to growth. These factors combine to create a need to manage our human and material resources more effectively. The course emphasizes the need for a strategic perspective at every level of the organization.

ACM-627  Management Communications  - (2 Credits)  

This course focuses on effective writing and speaking for professional success. Participants gain competencies in persuasive writing and public presentation through an array of detailed business case studies.

ACM-628  Advertising & Promotion  - (2 Credits)  

This course examines approaches to developing, evaluating, and managing advertising and promotion strategies. The course structure follows that of an advertising campaign. Planning in terms of targeting and promotions is discussed, followed by plan implementation.

ACM-631  Behavioral Simulation  - (1 Credit)  

The Northwood Arts Center (NAC) simulation recreates a typical day in a nonprofit arts organization. Acting as senior management of the NAC, students will address a variety of issues such as artistic programming, board relations and development, capital improvements, outreach through education and community relations. The Crandall Museum, the New Horizons Theater and the NAC all offer support for the services and staff. Participants manage the NAC as they see fit for half a day. The remainder of the day is devoted to feedback on participants' managerial styles and effectiveness as leaders, exploring how they incorporated skills and knowledge acquired in coursework prior to the run of the simulation.

ACM-632  Organizational Behavior  - (2 Credits)  

This course is an overview of theories of organizational and group dynamics. It presents situations to help students develop diagnostic and process capabilities for structuring effective and efficient organizations. Of particular interest is the external control of organizations, offering insight into the role of the board of directors, government, funding sources, the audience, critics, peer reviews, etc.

ACM-633  Negotiating  - (1 Credit)  

Negotiation and dispute resolution skills are developed through a mix of lecture and interactive role playing exercises in small teams.

ACM-641  Management of Arts & Cultural Organizations  - (2 Credits)  

This course focuses on the role and economic definition of the nonprofit arts and cultural organization in society. Site visits to arts and cultural organizations in the greater New York area, and interviews with nonprofit managers build the skeletal framework for highlighting key infrastructure issues.

ACM-642  Nonprofit Law & Governance  - (2 Credits)  

This course provides a practical overview of the legal issues affecting the operation of nonprofit organizations in the United States. It provides the basics of how to establish and organize a 501(c) 3 nonprofit organization. The course explores copyright issues, reproduction rights and the development of legal issues involved with new communications technologies.

ACM-643  Art, Culture, and Social Policy  - (2 Credits)  

This historical overview of the interplay between the arts, culture and public policies looks beyond economic public policies that affect the arts and culture to examine how policies, or lack thereof, play a role in the production and consumption of art and cultural programs. The course also examines how artists shape attitudes, opinions, and awareness of social issues.

ACM-644  Cultural Pluralism: Designing Cultures Of Inclusion  - (2 Credits)  

The course examines the historical development of multiculturalism and the social context from which it grew. It demonstrates how many organizations have responded to the call for greater diversity, not only in what they produce and present, but also in their employment practices, governance, and role in their respective communities. Using guest speakers and case studies, the course will also examine trends in other parts of the world and the resulting arts/cultural practices.

ACM-645  Art in the Urban Environment  - (2 Credits)  

Since the mid-1960s, the practice of making art for and in the public realm has grown in stature and importance. In the United States and most industrialized nations, public art programs are managed by a variety of not-for-profit and public sector agencies. This course examines the development of this field and looks at the management structures that have been institutionalized to respond to the desire for community inclusion in the decision-making process. It explores the relationship between artists, communities and society-at-large within the urban environment.

ACM-646  External Relations for Nonprofit Managers  - (2 Credits)  

Operating in several different public environments, managers of nonprofit organizations must deal with varied constituencies. This course offers a guide to methods and techniques for handling public relations, advocacy, crisis management and other external relations issues.

ACM-651  Finances and Financial Reporting For Nonprofit Managers  - (2 Credits)  

Financial literacy is the goal of this course. Considering the limited resources available to most arts/cultural administrators, it is imperative that they are equipped with the analytical skills necessary to stretch their contributed and earned dollars to the maximum while protecting the integrity of the organizations programming and/or services. Participants will become familiar with all aspects of nonprofit accounting theories and practices. Great attention and detail will be focused on building budgets - both institutional and project.

ACM-652  Directed Research  - (1 Credit)  

This course prepares students for Thesis I and Thesis II. Emphasis is on refining methods for gathering and analyzing information for preparing a case study, proposal or business plan.

ACM-654  Strategic Technology  - (2 Credits)  

With advances in computer operating and communication systems, the workplace has been redefined. Managers must be familiar with the technological tools that enable them to optimize their hardware and software. This course provides the framework for assessing the needs of an organization and equips the manager to articulate those needs in a computer-literate way.

ACM-664A  Integrative Capstone: Planning and Advisement  - (1 Credit)  

The capstone requirement is designed to encourage and require the integration of all course work and the creation of a contribution to the field of Arts & Cultural management. This course begins the advisement process to enable student teams to begin their research for integrative Capstone.

ACM-664B  Shaping the 21st Century: Capstone Captone  - (2 Credits)  

This course is the capstone of the Arts & Cultural Management program. Students conduct original research, either through an internship, as a consultant to a nonprofit organization, or via a case study.

ACM-671  Managerial Decision Making  - (1 Credit)  

In this course, students are provided with a \"tool box\" of techniques to help them evaluate alternatives and make informed managerial decisions through the use of decision trees, basic game theory, and break-even analysis.

ACM-9400  Arts and Cultural Management Internship  - (0 Credits)  

The internship is a learning experience at a discipline-related professional site. It provides students with an opportunity to apply academic knowledge and skills in a practical setting, while obtaining new knowledge and skills in preparation for professional work or graduate school. Students experience the application of coursework lessons into a real-life context, thus enriching their education. They deepen their knowledge about important applied aspects of their discipline, enhance their professional skills in a real-world context, build their professional network, and inform their career choices. Additional faculty-supervised activities provide the opportunity for an in-depth reflection on the internship experience.

ACM-9401  Arts and Cultural Management Internship  - (1 Credit)  

The internship is a learning experience at a discipline-related professional site. It provides students with an opportunity to apply academic knowledge and skills in a practical setting, while obtaining new knowledge and skills in preparation for professional work or graduate school. Students experience the application of coursework lessons into a real-life context, thus enriching their education. They deepen their knowledge about important applied aspects of their discipline, enhance their professional skills in a real-world context, build their professional network, and inform their career choices. Additional faculty-supervised activities provide the opportunity for an in-depth reflection on the internship experience.